TY  - JOUR

T1  - Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment

JO  - International Marketing Review

UR  - http://dx.doi.org/10.1108/imr-03-2018-0103

PY  - 2019/09/09

AU  - Dey BL

AU  - Alwi S

AU  - Yamoah F

AU  - Agyepong SA

AU  - Kizgin H

AU  - Sarma M

ED  - 

DO  - DOI: 10.1108/imr-03-2018-0103

PB  - Emerald

VL  - 36

IS  - 5

SP  - 771

EP  - 804

Y2  - 2024/12/22

ER  -