@article{article, title  = {{An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry}},

 publisher = {{Springer Science and Business Media LLC}},

 url = {{}},

 year = {{2011}},

 month = {{9}},

 author = {{El-Manstrly D and Paton R and Veloutsou C and Moutinho L}},

 doi = {{10.1057/fsm.2011.9}},

 volume = {{16}},

 journal = {{Journal of Financial Services Marketing}},

 issue = {{2}},

 pages = {{101-110}},

 note = {{Accessed on 2024/12/22}}}