TY  - JOUR

T1  - An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry

JO  - Journal of Financial Services Marketing

PY  - 2011/09/01

AU  - El-Manstrly D

AU  - Paton R

AU  - Veloutsou C

AU  - Moutinho L

ED  - 

DO  - DOI: 10.1057/fsm.2011.9

PB  - Springer Science and Business Media LLC

VL  - 16

IS  - 2

SP  - 101

EP  - 110

Y2  - 2024/12/22

ER  -