How to Run a Qualitative Focus Group

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ºù«Ӱҵ the course

This short half-day course will provide attendees with the basic theory, skills and confidence to facilitate their own qualitative research focus groups. It includes background theory on focus groups, discussion on what the benefits and challenges are, consideration of practical issues and the steps you should consider taking before, during and after running a focus group. 

Who will benefit from the course?

This course is designed to benefit anyone who wishes to set up, deliver and analyse a qualitative focus group. It is aimed at those who have not worked with focus groups previously, including postgraduate students (Masters or PhD) or those with a similar level of experience.

Learning outcomes

  • Understand the benefits and challenges of using focus groups
  • Choose an appropriate type of focus group 
  • Select a suitable method for analysing your focus group data
  • Have a basic awareness of the relevant key issues including recruitment and withdrawal, consent, recording methods, analysis methods,, ethical issues, data management, project management and safeguarding and dissemination.
  • Set up and run a qualitative focus group with research participants.

A global reputation

ºù«Ӱҵ is a world top-100 research university with a global reputation for excellence. We're a member of the Russell Group: one of the 24 leading UK universities for research and teaching.