ºù«Ӱҵ

 

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On this page:

• UCard
• undergraduate
• university
• ºù«Ӱҵ
• University Executive Board
• URLs

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UCard

One word, not hyphenated, upper-case initial. Short for university card.

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undergraduate

One word, not hyphenated, lower-case initial.

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university

When referring to the University of ºù«Ӱҵ as the University use an initial capital. When referring to a university use a lower-case u.

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ºù«Ӱҵ

ºù«Ӱҵ is our official name.

When referring to the University of ºù«Ӱҵ the casing of the 't' on the word ‘the’ should be lower or upper case depending on the context:

• when used in the middle of a sentence it is lower case, ie 'the University of ºù«Ӱҵ'
• when used at the start of a sentence or in isolation it is upper case like the title above this paragraph, ie ‘ºù«Ӱҵ’

Use the word ‘The’ or ‘the’ in front of ‘University of ºù«Ӱҵ’ unless it doesn’t make sense grammatically.

This example uses ‘the’ with a lower case 't' as it is in the middle of the sentence:

Using ‘The’ in this example would not make sense:

The guidance relating to how to write the University’s name in text did not change as part of the Autumn 2022 brand update. 

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University Executive Board

Title case.

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URLs

Don't publish long URLs with lots of suffixes, especially in print. If you structure your website carefully so that important information is easy to find, you shouldn't need longwinded URLs.

Don't use the term URL in copy. Say 'web address' instead.