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This session is your guide to building a powerful brand. We'll start by defining what branding truly is and why it's essential for success in any field. Then, we'll dive into the core elements that make a brand resonate: your values, personality, understanding your audience, and creating a compelling visual identity. We'll share practical tips and tricks for developing a solid branding strategy, and I'll illustrate these points with real-world examples from my work.

Hannah Clugston  - Speaker Bio

Hannah Clugston is a brand and communications manager and freelance writer. She has assisted a range of businesses – from skincare to IT – in understanding how to communicate their individual brand values with clarity and intrigue. Copywriting and storytelling is central to Hannah's work, and her words can be found on hundreds of products in the Chatsworth Farm Shop. Hannah also regularly writes about art and culture for publications such as the Guardian, Vogue and Dazed.