Mengran Xiong
BSc, MSc, AFHEA
Management School
Doctoral Researcher (Marketing and Creative & Cultural Industries)
Research Assistant (When and How Does Going Beyond Direct Customers Facilitate Innovation Success)
Full contact details
Management School
ºù«Ӱҵ University Management School
Conduit Road
ºù«Ӱҵ
S10 1FL
- Profile
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Thesis title
Mengran's thesis title is: Essays on Responsible Artificial Intelligence
ºù«Ӱҵ the researcher
Mengran is a PhD candidate in the research group of Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT) at ºù«Ӱҵ University Management School. She began studying in October 2019. Her research is concerned with responsible artificial intelligence.
She also works as a Research Assistant at the Management School for the research project When and How Does Going Beyond Direct Customers Facilitate Success?. This project is funded by the British Academy and is led by Dr Sabrina Thornton.
- Qualifications
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MSc Marketing Management Practice - University of ºù«Ӱҵ
Associate Fellow of Higher Education Academy (AFHEA)
- Research interests
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Mengran is an interdisciplinary doctoral researcher whose interests relate to the responsibility and ethics in emerging technologies (e.g. AI) and their impacts on business practices. Her doctoral research particularly focuses on how firms' responsible AI initiatives are influencing consumers' behavioural reactions.
- Publications
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Journal articles
- . Resources, Conservation and Recycling, 178, 106062-106062.
- . Information Systems Frontiers.
Conference proceedings papers
- . Proceedings of the Annual Hawaii International Conference on System Sciences
- . Resources, Conservation and Recycling, 178, 106062-106062.
- Grants
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Research England Funds for 2020/21
- Teaching activities
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- MGT3006 - Digital Marketing
- MGT3008 - Socially Responsible Marketing and Consumption
- Supervisors
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