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Books

• Oates CJ & Alevizou PJ (2017) Conducting Focus Groups for Business and Management Students. London: SAGE Publications.
• Gunter B, Oates C & Blades M (2005) Advertising to children on TV. Lawrence Erlbaum Associates.

Edited books

• Blades M, Oates C, Blumberg F & Gunter B (Eds.) (2014) . London: Palgrave Macmillan.

Journal articles

• Smith S, Oates CJ & McLeay F (2023) . Journal of Strategic Marketing.
• Singh P, Henninger CE, Oates CJ, Newman N & Alevizou PJ (2022) . Journal of Marketing Management, 38(9-10), 831-843.
• von Nordheim L, Blades M, Oates C & Buckland NJ (2022) . Appetite, 168.
• Verfuerth C, Gregory-Smith D, Oates CJ, Jones CR & Alevizou P (2021) . Journal of Marketing Management, 37(7-8), 671-702.
• Davies I, Oates C, Tynan C, Carrigan M, Casey K, Heath T, Henninger C, Lichrou M, McDonagh P, McDonald S , McKechnie S et al (2020) . European Journal of Marketing, 54(11), 2911-2939.
• Singh P, Sahadev S, Oates C & Alevizou PJ (2020) . Journal of Business Research, 115, 110-121.
• Verfuerth C, Jones CR, Gregory-Smith D & Oates C (2019) . Frontiers in Psychology, 10.
• Henninger CE, Alevizou PJ & Oates CJ (2017) . European Journal of Marketing, 51(3), 668-691.
• Li S, Ye J, Blades M & Oates C (2016) . Chinese Sociological Dialogue, 1(2), 120-139.
• Oates CJ, Watkins L & Thyne M (2016) . European Journal of Marketing, 50(11), 1969-1974.
• Henninger CE, Alevizou PJ & Oates CJ (2016) . Journal of Fashion Marketing and Management.
• Oates C, Alevizou P & McDonald S (2016) . Sustainability, 8(1), 75-75.
• Oates CJ, McDonald S, Thyne M, Timmis A & Carlile C (2015) . Journal of Marketing Management, 31(13-14), 1503-1528.
• Alevizou PJ, Oates CJ & McDonald S (2015) . Sustainability, 7(7), 8729-8747.
• Scott A, Oates CJ & Young CW (2015) . Sustainability, 7(5), 5793-5818.
• Newman N & Oates CJ (2014) . International Journal of Advertising, 33(3), 579-598.
• Verhellen Y, Oates CJ, De Pelsmacker P & Dens N (2014) . Journal of Consumer Policy, 37(2), 235-255.
• Oates CJ & McDonald S (2014) . Annals of Tourism Research.
• Li S, Blades M & Oates C (2013) Investigation of children's ability to identify web advertisements. Journal of Huazhong Normal University, 52(5), 169-176.
• Blades M, Blumberg FC & Oates CJ (2013) . Zeitschrift fur Psychologie, 221(2), 65-66.
• Blumberg FC, Blades M & Oates CJ (2013) Youth and new media: the appeal and educational ramifications of digital game play for children and adolescents.. Zeitschrift fur Psychologie, 221(2).
• Oates CJ, McDonald S, Blades M & Laing A (2013) How green is children's television?. Social Business: an interdisciplinary journal, 3(1), 37-45.
• Blades M, Oates CJ & Li S (2012) . Appetite.
• McDonald S, Oates CJ, Alevizou PJ, Young CW & Hwang K (2012) . Journal of Marketing Management, 28(3-4), 445-468.
• Blades M, Blumberg F & Oates C (2012) . Zeitschrift für Psychologie, 220(1), 55-55.
• Reis R, Oates C, McGuinness M & Elliott D (2010) Developing relationships through direct marketing in a business-to-business context: The training sector in Portugal. Proceedings of the European Conference on Knowledge Management, ECKM, 2, 814-821.
• Oates CJ & Newman N (2010) Food on young children’s television in the UK. Young Consumers, 11(3), 160-169.
• Oates CJ, Reis R, McGuinness M & Elliott D (2010) Developing relationships through direct marketing in a business-to-business context. International Journal of Engineering and Industrial Management, 1(2), 47-60.
• Young W, Hwang K, McDonald S & Oates CJ (2010) . SUSTAIN DEV, 18(1), 20-31.
• Ali M, Blades M, Oates C & Blumberg F (2009) . British Journal of Developmental Psychology, 27(1), 71-83.
• Reis R, Oates C, McGuinness M & Elliott D (2009) . Direct Marketing: An International Journal, 3(3), 203-221.
• Oates CJ, McDonald S, Thyne M & Alevizou P (2009) Comparing sustainable consumption across product sectors. International Journal of Consumer Studies, 33(2), 137-145.
• Oates CJ, Blades M, Ali M & Blumberg FC (2009) Young children’s ability to recognize advertisements in web page designs. British Journal of Developmental Psychology, 27(1), 71-83.
• Oates CJ, McDonald S, Alevizou, P , Young CW, Hwang K & McMorland L (2008) Marketing sustainability: Use of information sources and degrees of voluntary simplicity.. Journal of Marketing Communications, 14(5), 351-365.
• Oates CJ & McDonald S (2006) . SOCIOLOGY, 40(3), 417-433.
• McDonald S & Oates CJ (2006) . Business Strategy and the Environment, 15(3), 157-170.
• McDonald S, Oates CJ, Young CW & Hwang K (2006) . PSYCHOL MARKET, 23(6), 515-534.
• McDonald S & Oates C (2003) . Resources, Conservation and Recycling, 39(4), 369-385.
• Oates C, Blades M, Gunter B & Don J (2003) . Journal of Marketing Communications, 9(2), 59-71.
• Oates C, Blades M & Gunter B (2003) . Journal of Marketing Management, 19(3-4), 401-409.
• Oates C, Blades M & Gunter B (2003) . Journal of Marketing Management, 19(3), 401-409.
• Oates CJ (2001) writing women's magazines. Popular Culture Review, 12(1), 19-32.
• Oates C, Armstrong P & Tomes A (1998) . The Design Journal, 1(1), 2-11.
• Tomes A, Oates C & Armstrong P (1998) . Design Studies, 19(2), 127-142.
• Salciuviene L, DovalienÄ— A, Gravelines Ž, Vilkas M, Oates CJ & BanytÄ— J () . EuroMed Journal of Business.
• Alevizou P () Sustainable Consumption Patterns in Different Product Sectors. International Journal of Consumer Studies, 2(33).
• Alevizou P, Oates C & McDonald S () . Proceedings of the International Association for Business and Society, 13, 321-325.
• McDonald S & Oates C () . Proceedings of the International Association for Business and Society, 13, 336-340.

Chapters

• Jones CR, McCreesh N, Oates C & Storey H (2023) Cut from the same cloth? Understanding behavioural spillover between different retail contexts In Gatersleben B & Murtagh N (Ed.), Handbook on Pro-environmental Behaviour Change (pp. 142-162). Cheltenham: EE.
• Oates C (2020) Sustainability marketing: products, fair trade and greenwashing In Eagle L, Dahl S, De Pelsmacker P & Taylor C (Ed.), The SAGE Handbook of Marketing Ethics (pp. 226-237). London: Sage Publications Limited.
• Henninger CE & Oates CJ (2017) , Communicating Corporate Social Responsibility in the Digital Era (pp. 232-244). Routledge
• McDonald S, Oates CJ & Alevizou PJ (2016) In Malhotra NK (Ed.), Marketing in and for a Sustainable Society (pp. 139-168). Emerald
• Henninger CE, Alevizou PJ, Oates CJ & Cheng R (2016) , Sustainable Consumption (pp. 83-99). Springer International Publishing
• Henninger CE, Oates CJ, Alevizou PJ & Cheng R (2015) In Choi TM & Chen TC (Ed.), Sustainable Fashion Supply Chain Management From Sourcing to Retailing (pp. 129-154). Springer
• Blades M, Gunter B, Oates C & Blumberg F (2014) Introduction to advertising to children, Advertising to Children New Directions, New Media (pp. 1-16). Palgrave Macmillan
• Ali M & Blades M (2014) , Advertising to Children: New Directions, New Media (pp. 17-37).
• Chu MT, Blades M & Herbert J (2014) , Advertising to Children: New Directions, New Media (pp. 38-49).
• Li S, Pickering M, Ali M, Blades M & Oates C (2014) , Advertising to Children: New Directions, New Media (pp. 199-217).
• Oates C, Blumberg F, Gunter B & Blades M (2014) , Advertising to Children (pp. 239-243). Palgrave Macmillan UK
• Li S, Pickering M, Ali M, Blades M & Oates C (2014) , Advertising to Children (pp. 199-217). Palgrave Macmillan UK
• Gunter B, Oates C, Blumberg F & Blades M (2014) Advertising to Children New Directions, New Media Introduction, ADVERTISING TO CHILDREN: NEW DIRECTIONS, NEW MEDIA (pp. 1-16).
• Oates C, Blumberg F, Gunter B & Blades M (2014) Advertising to Children New Directions, New Media Conclusions, ADVERTISING TO CHILDREN: NEW DIRECTIONS, NEW MEDIA (pp. 239-243).
• Oates C, Newman N & Tziortzi A (2014) , Advertising to Children: New Directions, New Media (pp. 115-136).
• Verhellen Y, Oates CJ, De Pelsmacker P & Dens N (2013) Children’s responses to traditional versus hybrid advertising: the moderating role of persuasion knowledge In Rosengren S, Dahlen M & Okazaki S (Ed.), Advances in Advertising Research: The Changing Roles of Advertising. Volume IV (pp. 379-390). EAA Springer
• McDonald S, Oates CJ, Alevizou P, Young CW & Hwang K (2013) Individual strategies for sustainable consumption. In McEachern M (Ed.), Contemporary Issues in Green and Ethical Marketing (pp. 250-272). Abingdon: Routledge.
• Oates CJ, McDonald S & Young CW (2008) Choosing to be sustainable In Reddy S (Ed.), Green Consumerism - Approaches And Country Experiences Hyderabad: Icfai University Press.
• Oates CJ & Blades M (2007) Advertising to children in China In Blumberg FC (Ed.), When East Meets West: Media research and practice in US and China (pp. 100-116). Cambridge: Cambridge Scholars Press.
• McDonald S, Oates CJ & Alevizou P (2006) Decoding Governance: A study of purchase processes for sustainable technologies In Murphy J (Ed.), Governing Technology for Sustainability (pp. 25-40). London: Earthscan.
• Oates CJ (2000) The use of focus groups in social science research In Burton D (Ed.), Research Training for Social Scientists: A handbook for postgraduate researchers (pp. 186-195). London: Sage.
• Oates C, Henninger CE, Le Normand A & Sahab S () How is ‘sustainability’ translated? Language and fashion context In Armstrong K & Barnes L (Ed.), Transformative times for Fashion Marketing and Consumption: New Horizons Palgrave
• Blumberg FC, Montgomery A, Graver CA, Oates C & Blades M () (pp. 1-8). Wiley
• Blades M, Oates C, Blumberg FC & Sinclair M () (pp. 1-11). Wiley
• Li S, Pickering M, Ali M, Blades M & Oates C () , Advertising to Children Palgrave Macmillan

Conference proceedings papers

• Xharavina N, Kapoulas A & Oates CJ (2023) Implementation of corporate social responsibility (CSR) in fashion small and medium-sized enterprises in Kosovo: managers’ perspective. Proceedings of the 16th Annual Conference of the EuroMed Academy of Business (pp 813-826). Vilnius, Lithuania, 27 September 2023 - 27 September 2023.
• Oates C & Mollan S (2022) What are the pedagogical underpinnings of doctoral training in Management and Business Schools and why do they matter?. MArketing: The Fabric of Life, 5 July 2022 - 7 July 2022.
• Fu Y, Blades M & Oates C (2019) . MIERASS 2019 Proceedings (pp 49-53). Guilin, China, 21 April 2019 - 21 April 2019.
• Circus V, Oates CJ, Blades M & Alevizou P (2018) From school to the family home: exploring reverse eco-socialisation from an environmental education programme. 25th IAPS Conference Proceedings, 9 July 2018 - 13 July 2018.
• Oates CJ & McDonald S (2018) Mapping sustainability: How individuals approach greening. Marketing the Brave. Proceedings of the Academy of Marketing Conference, 2 July 2018 - 5 July 2018.
• Henninger C, Oates CJ & McDonald S (2018) What does it mean to be a sustainable business?. Marketing the Brave, 2 July 2018 - 5 July 2018.
• Alevizou P, Oates CJ, McDonald S & Henninger C (2018) Signalling sustainability: Approaches to on-pack advertising and consumer responses.. American Academy of Advertising Annual Conference, 22 March 2018 - 25 March 2018.
• Singh P, Oates CJ, Sahadev S & Alevizou P (2016) Understanding environmental socialisation of adolescents in India. 7th Child and Teen Consumption Conference, 27 April 2016 - 27 April 2016.
• Oates CJ, McDonald S, Padmore J & Oke A (2015) Household behaviour and sustainability. Academy of Marketing Conference 2015 proceedings. University of Limerick, Ireland, 7 July 2015 - 7 July 2015.
• Oates CJ, McDonald S & Padmore J (2015) Household behaviour and sustainability: from inactive to involved, and what lies in-between. Proceedings of the Academy of Marketing Conference
• Oates CJ, Li S & Blades M (2014) Becoming knowledgeable consumers: the ability of young children to recognise when they are being targeted by marketers. Proceedings of the 6th International Child and Teen Consumption conference
• Oates CJ (2009) Food content in children's UK television programmes. Proceedings of the Academy of Marketing conference
• Oates CJ & Tuck N (2009) Identifying the frequency and nature of food content in UK children's television. Proceedings of the 14th International Corporate and Marketing Communications conference
• Oates CJ & McDonald S (2003) Sustainability: consumer perceptions and marketing strategies. Proceedings of the 32nd EMAC conference
• Oates CJ, Blades M & Ross J (2003) Children's awareness and understanding of print and ambient advertising. Proceedings of the 8th International Conference on Corporate and Marketing Communications
• Oates CJ, Blades M, Gunter B & Ross J (2002) Children's understanding of television advertising: a qualitative approach. Proceedings of the 7th International Conference on Corporate and Marketing Communications
• Oates C, Blades M & Gunter B (2002) . Journal of Consumer Behaviour, Vol. 1(3) (pp 238-245)
• Alevizou PJA, Oates CJ, McDonald S & Henninger CE () But who is looking? Decoding on-pack sustainability claims in Greece, UK, France and Sweden. Proceedings of the Academy of Marketing 50th Annual Conference
• Oates CJ & Henninger CE () The sensory retail experience -a customer focused approach to practitioner oriented goals. Sensory Branding, 26 April 2017 - 27 April 2017.